Advice to a Young Restauranteur: Jeremy King

by Jeremy King

The hospitality industry has seen significant shifts over the years, with 2019 marking the beginning of a decline in the casual dining market. However, no one anticipated the impact that Covid-19 would have on the sector. The industry was already facing challenges, and the decision to leave the EU only compounded them. The contributions of those who have come to the UK over the last 50 or 60 years have been instrumental in shaping the business, challenging the outdated perception of restaurants as places of long hours, low pay, and little job security.

The Evolution of the Restaurant Industry
In the past, working in a restaurant was often seen as a temporary job rather than a career. Employees rarely had mortgages, pensions, or life insurance, and the profession was not held in high regard. Over time, this has changed, and today, the restaurant business is as respected as any other industry, if not more so. Attitude plays a key role in success within hospitality. Understanding the history of a place, the people who visit, and the stories behind the food and wine elevate the experience beyond just serving meals. The profession offers a unique blend of social interaction, problem-solving, and creativity, making it deeply rewarding for those who embrace it.

The Unique Joys and Challenges of Hospitality
There is a great deal of joy in the restaurant industry, despite the challenges it faces. The sense of community and connection it fosters cannot be replicated in other fields. Graham Norton once remarked that instead of National Service, everyone should work in a restaurant at some point in their lives. This experience teaches social skills, conflict resolution, and adaptability—valuable lessons in an increasingly disconnected world.

Despite the rise of remote work, people will return to restaurants because they miss the communal experience. Many employees in the industry are eager to get back to work, reinforcing the idea that hospitality is not just a job but a calling. Interestingly, younger generations are increasingly drawn to restaurants, finding fulfillment in a career that past generations may have overlooked. While previous generations often struggled to decide on a career path but found jobs easily, today’s young professionals know what they want but face greater challenges in securing positions.

Opportunities and Future Growth
For those unsure of their career direction, the restaurant industry offers opportunities to explore multiple interests, from creativity and design to management and customer relations. It is a profession that allows individuals to develop a wide range of skills while contributing to a vibrant and essential part of society. Many young people are now reconsidering traditional career paths in favor of hospitality, realizing the sense of purpose and satisfaction it can provide.

The hospitality sector continues to evolve, with technology playing a significant role in shaping its future. Digital ordering systems, artificial intelligence in customer service, and personalized dining experiences are becoming the norm. However, no amount of technological advancement can replace the human element of hospitality. The industry thrives on genuine interactions, storytelling, and the warmth of human connection.

As the restaurant business regains its footing post-pandemic, it remains an integral part of cultural and social life. The demand for high-quality dining experiences is not diminishing, and those who commit to the profession will continue to find opportunities for growth and innovation. The hospitality industry is not just about serving food; it is about creating memories, fostering relationships, and building communities that will stand the test of time.

Jeremy King is the co-founder of Corbin and King restaurant business