Editors Pick

Why you need to have a happy workforce

26th March 2024

Dinesh Dhamija: Watch Out for a Moroccan HUV

Dinesh Dhamija


Not sure what a Moroccan HUV is? Let me explain.

An HUV is a hydrogen utility vehicle – like an SUV but powered by hydrogen. There aren’t many around right now – some in China, plus a few thousand Toyota Mirai models – but soon there could be tens of thousands on our roads.

Morocco? That’s the unlikely manufacturing location for one of the most promising HUV companies. For a deposit of €1,000, you can pre-order a NamX HUV: either the 300 horsepower GT model costing €75,000 or the 500-horsepower GTH costing €95,000, made in Morocco for delivery by the end of 2026.

NamX stands for New Automotive and Mobility Exploration, says its founder, Moroccan entrepreneur Foauzi Annajah, who has French business partners. He hired legendary Italian car designers Pininfarina to create the look.

The project fits well with the EU’s ReFuel programme, which aims to make green hydrogen the cornerstone of Europe’s decarbonisation drive. Morocco, meanwhile, has become a surprise winner in African automotive manufacturing, turning out almost half a million cars per year. Besides NamX, there are plans for Africa’s first EV battery gigafactory in the country, with investment from Chinese-German company Gotion High-Tech.

NamX originally wanted to use fuel cells, like most electric vehicles. But in 2023 it went instead for internal combustion engines, powered by hydrogen.

It blamed the volatility of rare earth metals needed in fuel cells, whereas the “proven and time-tested technology [of combustion engines] has benefited from decades of investment and continuous enhancements,” said the company.

On the other hand, as motoring journalist Leigh Collins pointed out, combustion engines use just 20-40 per cent of the energy in their fuel, compared with 40-60 per cent in fuel cells. So NamX drivers will need to buy more hydrogen per km than those in fuel cell models. That could be a dealbreaker for some. The price of hydrogen has jumped in recent months, meaning that some H2-powered vehicles cost 10 times more to run than a Tesla.

Where NamX has an edge is range and refuelling. Its cars can travel for 800km. Then their hydrogen capsules are slipped out and replaced in seconds. Customers will get new capsules delivered to their homes. It is also super quick (0-60 in four seconds) and a stunningly beautiful design, which you might expect from Pininfarina, the creative team behind So if you want to drive far and fast in a zero-carbon car with the looks of a supermodel, this could be the Moroccan HUV for you.


Dinesh Dhamija founded, built and sold online travel agency, before serving as a Member of the European Parliament.  Since then, he has created the largest solar PV and hydrogen businesses in Romania. Dinesh’s latest book is The Indian Century – buy it from Amazon at


Employability Portal

University Careers Service Rankings.
Best Global Cities to Work in.
Mentor Directory.
HR heads.

Useful Links

Education Committee
Work & Pensions
Business Energy
Employment & Labour
BBC Worklife
Work in COVID
Mentoring Need to Know
Listen to our News Channel 9:00am - 5.00pm weekdays
Finito and Finito World are trade marks of the owner. We cannot accept responsibility for unsolicited submissions, manuscripts and photographs. All prices and details are correct at time of going to press, but subject to change. We take no responsibility for omissions or errors. Reproduction in whole or in part without the publisher’s written permission is strictly prohibited. All rights reserved.
© 2024 Finito World - All Rights Reserved.